FASHION
TIMES
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Life Lasting PR is a fashion PR consultancy that creates networks for directional streetwear, independent fashion labels, and boutique fashion brands. LLPR can introduce your collection to a range of influential industry networks, creating promotional platforms to raise brand profile. LLPR specialise in PR campaigns that push your brands potential to reach a wider audience.
Our areas of pr and marketing include, but are not limited to: business consultancy; concept branding; copywriting; editorial; digital promotion; industry collaborations; celebrity placement; influencers and buzz maker gifting; television/film product placement; and event PR.
LLPR will be attending Bread and Butter Berlin January 18th-20th www.breadandbutter.com. For press appointments please contact Beth@lifelastingpr.com
Here are just some examples of the editorial we have secured for our brands...
Life Lasting PR
Unit 3 Beta House
St Johns Road
Brighton & Hove
BN3 2FX
UK
Tel
+44 (0) 1273 321 876
Mob
+44 (0) 7780 606 027
Thanks to the brands and publications featured for working with us and allowing us to use their images on our site.
www.cosmopolitan.co.uk
I love your enthusiasm Beth!
www.djmag.com
It’s always great to find people who are good to work with, stress free and inspired. Life Lasting PR has some hot brands and is a company with a real sense of style and understanding.
www.littlewhitelies.co.uk
Life Lasting PR are a great advertisement for the PR industry - not over-the-top, pleasant and genuinely into what they're doing. We are always happy to work with them and the exciting mix of labels they represent.
www.notionmag.com
Life Lasting is one of the brightest PR companies I've had the pleasure of working with. Fresh and innovative brands, attention to detail and friendly approach to business makes them a favourite of mine.
www.viceland.com
Life Lasting is a fantastic PR agency – they are professional, keep us regularly updated and have an array of fresh and exciting brands on their books. A delight to work with!
Agnes & Lola
www.agnesandlola.com
After speaking to LLPR for the first time, I knew they were made for Agnes and Lola. The passion, creativity, and drive of the company are unrivalled. I love that they understand the dreams and vision for Agnes and Lola and work to make that dream a reality.
Chateau Roux
www.chateauroux.co.uk
"We can safely say, that since we began working with Life Lasting, their work for us has been top-notch, basically achieving everything they have set out to do for us."
Fairground
www.welovefairground.com
Life Lasting PR execute the vision Fairground breathes, in a way that is over and above our expectations, we at FG feel blessed to be working with professionalism in it's finest form, and we are looking forward to the future of growing together. We really believe Life Lasting PR's spirit and passion matches ours.
Goorin Bros
www.goorin.com
House of Wilde
www.houseofwilde.com
Kate Kanzier
www.katekanzier.com
Motel
www.motelrocks.com
www.donotdisturb.co.uk
"The biggest compliment to Life Lasting that I can give is that they do what they say. Their enthusiasm for what we do combined with sheer hard work and dedication to the cause has meant that everything we asked from them and more has been accomplished.”
Ringspun
www.ringspun.co.uk
"Life lasting PR is the kind of agency that genuinely loves the brands they take on to promote. Never before have we received such attention to detail and enthusiasm to drive our brand forward. Keep up the good work guys!"
Seventyseven
www.seventyseven.co.uk
"Life Lasting PR have been an essential ingredient to the development of Seventyseven. Their hard work and creativity have opened many doors for Seventyseven and we look forward to a long and fruitful relationship!"
Skunkfunk
www.skunkfunk.com
“Life Lasting PR is a valued partner to Skunkfunk’s marketing strategy. They understand our market and create maximum press exposure for the collection targeting the right mix of publications, collaborations and events. The work they are doing is gaining the brand some great awareness.”
Sunking Clothing
www.sunkingclothing.com
"Life Lasting PR has been pro-active in getting Sunking exposure and helping to make a small brand appear large than life. Good communication, professional, and eager to go the extra mile. It's only been a few weeks, and already we have positioning in major men’s consumer and style magazines, fabulous."
Urbancode
www.urbancode.co.uk
Urban Industry
www.urbanindustry.co.uk
The great thing about Life Lasting PR is they are so Un-PR! What I mean is that Life Lasting are so incredibly organised, professional and diligent in all the PR they undertake for us. This has been such a breath of fresh air from other PR agencies we have talked to in the past.
LOOK magazine love House of Wilde's debut collection Girl on a Motorcycle, so much they gave the brand a full page in this weeks mag! Just goes to show the value of PR, because on advertising terms the page would have cost £20K, then in addition editorial has a much higher reader value over ads. Big thanks to LOOK magazine. www.houseofwilde.com
Definitely a PR highlight; coverage in fashion book Retro Fashion with Motel featuring over seven pages. This beautiful collector's book published by Boooqs is over 600 pages of inspirational images from You Must Create to Fred Perry. Available from Amazon and other leading book retailers.
Channel the divine with Motel’s modern bright, statement spring 2012. The label provides an abundance of stellar catwalk inspired looks, cherry picked for their ability to ignite the feminine form and go the distance for essential, impact day to night dressing. Their signature twisting of current trends is always prevalent through the rock chic body con shapes and soft flirtatious tailoring that makes each collection so instantly desirable, so perfectly Motel. Spring 2012 has broken into dazzling bloom, so prepare to fall again for other worldly dresses, versatile casuals and exclusive prints in a colliding spectrum of radiant season tones.
Like a magpie to silver, House of Wilde’s emblazoned collection is drawing forth the fierce and romantic. With feathers in her hair she is carving the path, finding artful intrigue in the finer garment elements that compel her to craft and adorn. The label’s implicit ease mollifies a brazen edge, with a prevailing sense of tender courage to the highly anticipated range of exquisite dresses, statement tops and trousers. S/S 2012 sees the label’s debut collection The Girl on the Motorcycle, with renowned fashion creative Alice McCall in the role of the Designer www.houseofwilde.com
Our fashion stylist networks allow us to work with the best worldwide fashion magazines - here we feature in San Fran based 'fashion junkies to indie musicians' bible Chaos magazine. On the shelves for 3 months & available around the world at www.chaos-mag.com
consists of credible music and lifestyle-focused topics that speak to a combined audience in both the USA & UKDirect results from our NYC desksides, this month we feature Motel alongside; Vivienne Westwood, Nike, WoodWood, Lacoste, Acne, Diesel…in The Fader magazine Main Fashion fall 11 fashion issue. www.thefader.com
Working back stateside, this time West Coast meeting some of America’s leading fashion PR agencies to increase our networks and build relationships for wider American celebrity & editorial coverage. Naturally while there we had to check out some of L.A’s hot spots including Beverly Hills & Hollywood!
Platforms for press & buyers to brand watch, as well as a path to direct web-sales, LLPR ensures the most influential fashion blogs are covered with our brands. Here the amiable Shini from Park & Cube looks chic in Kate Kanzier’s Celeste ankle boots. Park & Cube has a unique audience and is frequently covered by Vogue, Harpers Bazaar, & Vanity Fair. www.parkandcube.com
Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform. www.ozonweb.com
Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London. www.londonfashionweek.co.uk
WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week. www.wgsn.com
Directing creative collaborations Chew magazine is a contribution based digital platform featuring fashion, design, music, entertainment and much more…available to download for free Chew has a 30,000 online audience and a limited edition 5,000K print circulation! In this new issue we feature a profile feature on Fairgrounds creative genius Valerija Vocanic www.chewthemagazine.com
LLPR continue to position their brands in main fashion photoshoots. We love this one showing Fairgrounds Bunny Got Nailed wrap in Look magazine www.welovefairground.com
Creating a buzz amongst both music and fashion industry is American singer-songwriter Diane Birch. We hooked-up with Diane on our recent NYC trip to talk wardrobe - here Diane flags Motels Annette trousers. www.dianebirch.com
As vital, precious and full of energy as the sunbaked African plains, Agnes and Lola is a haven of gilded sunshine set to a pulsating, indomitable drum beat. Their online boutique captures the very best in African design, showcasing pieces that are either inspired by the exuberance of Africa, or are sourced ethically and sustainably to support local artisans and communities. The pieces are not just clothing; with their vibrancy, craftsmanship and uniqueness they are the essences of African culture, looking both to the future and the past for inspiration. Samples and print ready images are available for editorial from Life Lasting PR. www.agnesandlola.com
Strike a pose - more Vogue! This time we secured Motel a feature with their sunset palm printed Zoe dress on the More Dash than Cash page. Vogue magazine is still considered as the worlds Style Bible! www.vogue.co.uk
One of our latest USA features includes Time Out NY - here showing Motels Carmen Bodice on the Shopping & Style pages. Time Out NY receives approx 8 million views per month - what better place to take some Time Out?!
Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style! www.bethjeanshoughton.co.uk
LLPR work with stylist Alexis Knox who selected Motel's wolf dress for 'new band of the day' MPHO www.mphosounds.com
www.alexisknox.com
Published in eighteen countries LLPR are working with the worlds best known fashion magazine Vogue, featuring brands such as Kate Kanzier (as shown), and Fairground.
LLPR dress latest British electropop musician Little Boots for the Nokia Skate Almighty Roller Disco launch. LLPR then inform fashion press of the feature and secure coverage in Look magazine, Reveal magazine, and Now magazine achieving full-circle press.
LLPR launch London’s favourite shoe and handbag brand Kate Kanzier. The store on (67-69) Leather Lane presents a layout that is more like a catwalk or an art gallery with shoes paired and spaced like precious pieces of art. With LLPR immediately securing Kate Kanzier features in the Telegraph newspaper, Grazia magazine and Closer magazine, London’s best-kept secret may not remain so for long! www.katekanzier.com
Normans love for Skunkfunk was revealed when Life Lasting PR sent a Skunkfunk sweater down to his Brighton beach home which he later quoted being ‘his favourite winter sweat’. So for the summer Skunkfunk have created Fatboy 100 exclusive shirts in the DJ’s famous signature Hawaiian style taking artwork from his ‘Palookaville’ album. The shirts will be used throughout the summer for Fatboy’s gigs, charity events and fan base. www.skunkfunk.com
Life Lasting PR recently provided Chateau Roux with the opportunity to design a customized piece of jewellery for M.I.A which she proudly models on the cover of Notion magazine. www.planetnotion.com
Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite LLPR labels!
Life Lasting PR unites Skunkfunk with Beast magazine to create a customized tee to be issued at Beast events and parties plus distributed with Beast magazine subscriptions. The tee will also be available for purchase in the many international Skunkfunk ‘Funk’ stores. www.beastnation.com
Collaboration with Aimee from Song of Style who looks striking in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the power of the fashion blogger http://songofstyle.blogspot.com/2012/01/midnight-blue.html
Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.
Working with bloggers around the globe, this has to be one of our favourite image so far; Wise Red Lips featuring Fairground's Flower Boom dress ‘Comme Das Dana’! Wise Red Lips is an L.A based blog run by model, photographer, & L.A muse Dana Boulos. So cool, the blog is frequently featured by the fashion world from Vice to Vogue. Thanks Dana, you rock our fashion world http://wiseredlips.blogspot.com/2011/12/comme-des-dana.html
LOVE LOVE LOVE the Main Fashion shoot in January issue of In-Style magazine with Motel standing strong next to Jaeger and Christian Louboutin! In-Style magazine is the insider’s fashion and beauty bible, with an eye on upcoming talent in film, fashion and beauty. The British edition of this international title was launched in 2001 and is now established as one of the leading fashion magazines in the UK
Tapped into new talent relevant to our brands, LLPR are working closely with the stylists of the X Factor series for our High-Street brand Motel. Here Rhythmix finalist Leigh-Anne Pinnock struts Motel’s striped Tilly T on Saturdays live performance show exposing Motel to an audience of 12 million - placement providing leverage for editorial and social media spin
LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000K print circulation and a 2,300,000K readership!
Doing things the Italian way securing coverage on Vogue Italy Glam Cash. With 1 million unique visitors per month and 17.7 million page impressions per month, that equals a lot of publicity! www.vogue.it.com
This month we secured African boutique Agnes & Lola a full-page feature in Cosmopolitan magazine. With an £18K full-page ad-rate and editorial holding x3 perceived value over editorial the benefits of PR are flagrant. Shot in Serengeti this Chichia safari print dress is picture perfect in the African landscape. www.agnesandlola.com
Spanish based H magazine is a monthly fashion & design printed publication with international distribution concerned with all things fashion & design, the perfect platform for Kate Kanzier & Fairground where we featured in the current issue. The magazine is available from destination stores and fashion events such as Bread and Butter. www.hmagazine.tv
An inspiration for travelers Travesias is a travel publication appealing to the intelligent, cultured and traveled reader capable of recognizing a good article and keen to get to know new places. This month we feature Kate Kanzier in the fashion pages. www.revistatravesias.com
Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC. www.thedo.info
Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!
This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership. www.vanityfair.com
Working with fashion editors stateside this month we feature Motel in American Cosmopolitan magazine (Motel black rope detail dress centre page) a title that has 59 international editions, is published in 36 languages, and is distributed in more than 100 countries, making it one of the most dynamic brands on the planet - Cosmo USA has a massive 1.3 million print circulation and x3 readership. www.cosmopolitan.com
Pop Culture & fashion magazine NYLON this month presents a full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we sent her. Nylon magazine has a 285K print distribution over NYC and London. Look out for the feature in NYC coolest Invent.ory store (Lafayette Street Soho) where we have arranged for the image to display as major shop window promo! www.nylonmag.com
With our worldwide fashion networks this month we secured feature in Marie-Claire's Spainish edition. Marie-Claire is published in 26 countries and is known for all things fashion and beauty. www.marie-claire.es
Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch! www.elizadoolittle.com
With a brand as hot as Kate Kanzier it is fitting that Vogue Brazil are attracted to its candy coloured collections. Kate Kanzier brogues appear in the publication's 'Radar Londres' prestigious 35th birthday edition. The piece is another successful addition to a roster of international features, each made possible due to LLPR's strong relationship with global publications.
Because Marina and the Diamonds adored the Fairground Bunny Got Nailed wrap we gave her, we asked Fairground to make her a new one! And here she is modelling the new design at LFW Henry Hollands for PPQ fashion show!
Working stateside LLPR place Motel in Americas most famous People StyleWatch magazine featuring the Grace dress peacock print gaining the largest space on the page! People StyleWatch is part of People.com and available over all US states & Canada. Circulation 750K, readership 2 million!
Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.
Batten down the hatches home of the brave, there are whispers of an uprising in the air...the wild child of British style is crossing the pond and its going to start a fashion revolution. Cult womenswear brand Motel are extending their glorious product range to the US market and what better place for LLPR to start than the streets of New York! Prepare to celebrate your silhouette, America; the Motel invasion begins in t-minus 5...4...3...2........
Marina is loving the Fairground Bunny wrap we sent her so much she wore it for celebrated photographer Rankin press shots! Marina is also wearing the wrap on stage all over her current tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw.
We love this Vogue feature where the editor describes Fairground (top left) as 'a new underground movement of quirky, individual labels!
Much more than just a number LLPR continue to promote Seventyseven’s Streetwear with Beat and Elites for DJ’s campaigns - providing international DJs and music scene with limited edition designs. Already the label is known for their highly sought after music tees such as the Ghetto Blaster and the DJ headphones, and music magazines including; DJ magazine, Clash Connection, Mixmag, and Till Late magazine regularly show their support of the brand. www.seventyseven.co.uk
This week LLPR secured Kate Kanzier a FULL-PAGE feature in much loved fashion weekly Look magazine saving Kate Kanzier £9k in advertising rates! Kate Kanzier say; “The response from Look magazine has been just amazing” as web and store sales soar! A shining example of the valuable PR we can offer our clients!
LLPR scores again with the cream of British pop - kick starting a beautiful relationship between Motel and Lily Allen. Here she is wearing the Zoe dress at the O2 Academy…we think she looks glorious!
LLPR take Seventyseven to the Southport Weekender festival in the north west of England where legendry DJ producer Kerri Chandler sets the trend with the Ghetto Blaster tee while using the pioneering Reel to Reel DJ technique.
www.southportweekender.co.uk