Life Lasting PR (est. 2006) specialises in PR marketing communications & brand management for fashion & lifestyle. Expertise is in brand building both online and off for today's digitally engaged audiences, from high impact sales-driven projects to creative rolling campaigns designed to establish a brand in it's market & stand out from the crowd.
Life Lasting PR's founder Beth Lucy Gibbons continues to run Life Lasting PR with over fifteen years industry experience. Starting out with a BA Hons in fashion textile design & the last decade dedicated to brand management & fashion PR consultancy, Beth now organises her time between London, New York, and the Brighton & Hove City office.
Areas of PR and marketing include (but are not limited to): business consultancy; press office (online and off); product placement, digital style publisher campaigns; copywriting; retail introductions; industry collaborations; celebrity placement; musician placement; influencers and buzz maker placement; television & film placement; event PR, and brand management.
Mob +44 (0) 7780 606 027
Here are just some examples of the editorial we have secured for our brands...
Timeless design sits at the heart of the Loxley England brand. A brand who secured their position mixing the classic with the current upon the release of their debut accessories collection. Building upon the foundations laid with the accessories line, the brand has expanded to create a SS16 ready-to-wear womenswear collection, showing at London Fashion Week 18-22nd September, for press appointments contact Beth@lifelastingpr.com
After Party is a sleepwear brand made with the morning after in mind, uniting lounging + an innate sense of design to create the essential pyjamas for the partied out. The 100% silk classic silhouettes include traditional pyjama shirts and matching loose fit lounge pants. Every single piece is printed in the UK & then hand finished with piping, mother of pearl buttons, and French seam finishing touches. Prices from £100 per piece. All media enquires contact firstname.lastname@example.org
Art director, fashion blogger and creative consultant Madelynn Furlong’s focus is geared towards building a simple, thoughtful wardrobe, home and lifestyle. Wide Eyed Legless was born of that project, equal parts creation, observation and inspiration. Here Madelynn is showcasing #ESTbyES in one of numerous outfit collaborations which LIfe Lasting PR arranged. #FBloggers
You no longer need to be a man to own a great suit... Women have been wearing suits to work since the waspishly waisted skirt suits of the 1950’s, yet where is her Savile Row? Meet Gormley & Gamble, London’s first made-to-measure tailors exclusively for women. Clients simply book an appointment-only consultation through the website, and sit back and relax in their home, office, or in Gormley and Gamble’s showrooms in the City or on Savile Row, while G&G show the hundreds of British, Italian and Scottish fabrics and limitless customisable options available. All media enquiries contact email@example.com #fashionpr
#LifeLastingPR has been appointed to handle ESTby ES. press and communications. The Warsaw based designer offers a range of #womenswear. Founded in 2009 by Gosia Sobiczewska the collection focuses on detail and tailoring - offering simple shapes with discreet drapery, trimmings, & imaginative cutting. #fashionpr
Printed in Barcelona with global distribution TENDENCIAS ("trends") fashion mag present a fabulous half-page Alfie Douglas write-up #international #fashionpr #campaigns
We're back in #NYC this month for a week of face-to-face network meetings with our favourite #fashion editors & journalists. #Meetings #entertaining #relationshipbuilding #FashionPR #lifelastingpr
#ElleMagazine China styles British jewellery designer Eleanor Bolton (two-tone necklace) in this stunning Main Fashion shoot. Eleanor uses a unique craft technique, coiling and hand stitching cotton rope to create lightweight tactile jewellery, pieces are both sculptural & divine. Exhibitions have included the V&A in London & the Museum of Arts & Design in New York. We Love! #Global #FashionPR
Offering clients B2B collaboration, here introducing Kirsten Goss to two other great British designers Age of Reason scarves & leather bags & accessories M.Hulot inviting both brands to showcase & sell their collections in Kirsten's London Kensington store store for a month kicking off with a launch evening. Even in this fast new digital climate introductions & relationship building are still at the heart of good #PR. Photos kindly provided by Lea Salomone
The Guardian 'Womens Leather - Key Fashion Trends Of The Season' proved perfect positioning for Kate Kanziers Laverne Shopper. See the feature here
We love when our coverage goes multinational! Here Olivia B.Merilahti of Parisian band 'The Do’ talks to Elle magazine Finland about her favourite things and includes mentioning LifeLastingPR's brands, thank you Olivia you rock!
Stateside blog Wild at Heart is the ultimate in California love - a dreamlike quality to the photography and beautiful model Kelley Ash make for a captivating portfolio of laid-back girlish charm. Thanks Kelley. x
Covering credible music and lifestyle focused topics that speak to a combined audience over both the USA & UK. Here placement is a direct result from our NYC deskside positioning Motel alongside; Vivienne Westwood, Nike, Lacoste, Acne, Diesel… www.thefader.com
Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform. www.ozonweb.com
Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London. www.londonfashionweek.co.uk
WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week. www.wgsn.com
Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style! www.bethjeanshoughton.co.uk
Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite Life Lasting PR labels! #DJ #NormanCook
Suitcase magazine is a multi-media publication that is re-imagining the role of the travel magazine saying goodbye to the impossibly luxurious and the underwhelming tourist clichés. In-line with our accessible-luxury brand Loxley England we placed the gorgeous Windermere nude wallet in the summer In Flight story. #FashionEditorial #FashionPR
Since 1887 Drapers has helped the fashion retail industry stay one step ahead. Today the publication reaches major fashion #retailers, job titles including, MD, CEO, COO, & Buying Directors. Here we feature Loxley England in the AW15 #accessories edit with no less than a full-page feature. #fashionpr #lifelastingpr
While embracing PR industry changes & all-new publicity channels, Life Lasting PR remember the fundamentals of PR; ‘relationship building’ and this month arranged for photo- journalist and founder of Park & Cube Shini Idzikowska to visit ESTby ES. Warsaw based fashion showroom to meet with creative director Gosia Sobiczewska for a new collection preview alongside some traditional Polish treats! #FashionPR #bloggers
Hand woven herringbones, overchecks, tartans & jolly mottled twill; oldle worlde meet hi-tech /hi -spec. Cue Catherine Aitken. #Heritage #craftsmanship #fashionpr #client #win
Our home-from-home #NYC girl Natalie works her magic downtown with our #AlfieDouglas mini duffle. #Handmade #British #accessories #fashionbloggers
Introducing M.Hulot the British accessories label influenced by the stylishly attired fictional Frenchman Monsieur Hulot; the label reflects struggles with the modern world and the increasing pace, harking back to traditional craftsmanship and quality. Read more on style and culture blog Flux magazine #FashionPR
Kate Kanzier's Laverne bag sits perfectly in Vogue Loves 100 best bags this week. Long live Vogue. x
Fashion's most wanted Bip Ling noted favouritzm with Fairground's Lion Print crop-tee and looked strking in this month's In-Style magazine. Bip's demand has led her to collaborate with Nike, Forever 21, and CK one cosmetics. We think she looks amazing and love working with her. Check out her blog here http://www.bipling.com/
Collaboration with Aimee from Song of Style who looks striking in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the power of the fashion blogger http://songofstyle.blogspot.com/2012/01/midnight-blue.html
Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.
LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000 print circulation and a 2,300,000 readership!
Spanish based H magazine is a monthly fashion & design printed publication with international distribution concerned with all things fashion & design, the perfect platform for Kate Kanzier as featured in the current issue. The magazine is available from destination stores and fashion events such as Bread and Butter. www.hmagazine.tv
Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC. www.thedo.info
Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!
This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership. www.vanityfair.com
Pop culture #fashionmagazine NYLON presents full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we personally gifted her. With 285,000 magazine print distribution over NYC and London plus feature in NYC coolest Invent.ory store window (Lafayette Street Soho) thats some major coverage! www.nylonmag.com
Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch! www.elizadoolittle.com
Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.
Marina loved the Fairground Bunny cape we sent her so much she featured in her press shoot, shot by celebrated photographer Rankin. Marina also wore the series of wraps on stage during her latest tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw! #fashionpr #relationshipbuilding