Life Lasting PR (est. 2006) specialises in PR consultancy over a range of fashion, lifestyle, homeware, & accessories. Expertise is in creative campaigns that work for today's digitally engaged audiences, from high impact sales-driven projects to rolling campaigns designed to establish a brand in it's market & stand out from the crowd.
Life Lasting PR's founder Beth Lucy Gibbons continues to run Life Lasting PR with over fifteen years fashion industry experience. Starting out in fashion & textile design (BA Hons) with the last decade dedicated PR, Beth currently organises her time between London, New York, and the Brighton & Hove City (beach!) office.
Areas of PR and marketing include (but are not limited to): business consultancy; concept branding; editorial press campaigns for print and online; social media; copywriting; blogger review programs; retail positioning & sales; industry collaborations; celebrity placement; musician placement; influencers and buzz maker gifting; television/film product placement; event PR, and in-house PR training.
Mob +44 (0) 7780 606 027
Here are just some examples of the editorial we have secured for our brands...
Stop stalking yourself on Facebook. Stop twittering on. #GoOffline. Why not make a whistle stop tour of the capital’s street art scene from derelict pubs in Shoreditch to murals in Brick Lane, the pace of life needn’t exceed 28mph to stay ahead of the fashion pack! After thirty years Tomos are back & available for editorial (props), band videos, commercials, events, & bundles of fun!
Life Lasting PR position Eleanor Bolton Three Ring necklace on Refinery 29 the largest independent fashion & style website in the USA globally read. The platform has an audience of 3 million unique visitors per month, 311,513 Facebook Likers, 519,282 Twitter followers & 195,562 on Instagram. #FashionPR
Offering clients B2B collaboration, here introducing Kirsten Goss to two other great British designers Age of Reason scarves & leather bags & accessories M.Hulot inviting both brands to showcase & sell their collections in Kirsten's London Kensington store store for a month kicking off with a launch evening. Even in this fast new digital climate introductions & relationship building are still at the heart of good #PR. Photos kindly provided by Lea Salomone
The Guardian 'Womens Leather - Key Fashion Trends Of The Season' proved perfect positioning for Kate Kanziers Laverne Shopper. See the feature here
Model, tastemaker & #fashionblogger extraordinaire Bip Ling looking fabulous in Fairground's banana print! Bip is frequenlty Bipping around London in LLPR's brands - check her super-cool blog here www.bipling.com
Model & tastemaker Jenifer Humphrey transports House of Wilde's Sabre Tooth Maxi to the Caifornia forest presenting a shoot thats truley captivating. Check her blog here http://agogofashion.blogspot.co.uk/2012/07/all-summer-long.html
Another dose of style by model and buzz maker Dana Boulos swinging Mad Love's Cosmic Dust Circle dress. If you are out and about in Hollywood be sure to check Urban Oufitter's windows where Dana is front woman of their new campaign http://wiseredlips.blogspot.co.uk/2012/05/mad-love-dream-dress.html #fashionpr
We love when our coverage goes multinational! Here Olivia B.Merilahti of Parisian band 'The Do’ who we collaborate with for our British brand Fairground, talks to Elle magazine Finland about her favourite things and includes the Fairground Cady Heron dress. Thank you Olivia you rock!
Stateside blog Wild at Heart is the ultimate in California love - a dreamlike quality to the photography and beautiful model Kelley Ash make for a captivating portfolio of laid-back girlish charm. Here Kelley features our brand Fairground http://kelleyash.blogspot.com/2012/02/california-street.html
Covering credible music and lifestyle focused topics that speak to a combined audience over both the USA & UK. Here placement is a direct result from our NYC deskside positioning Motel alongside; Vivienne Westwood, Nike, Lacoste, Acne, Diesel… www.thefader.com
Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform. www.ozonweb.com
Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London. www.londonfashionweek.co.uk
WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week. www.wgsn.com
LLPR continue to position their brands in main fashion photoshoots. We love this one showing Fairgrounds Bunny Got Nailed wrap in Look magazine www.welovefairground.com
Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style! www.bethjeanshoughton.co.uk
Published in eighteen countries LLPR are working with the worlds best known fashion magazine Vogue, featuring brands such as Kate Kanzier (as shown), and Fairground.
Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite Life Lasting PR labels! #DJ #NormanCook
British jewellery and accessories designer Eleanor Bolton appoints Life Lasting PR. Using a unique craft technique, coiling and hand stitching cotton rope to create lightweight tactile jewellery, pieces are both sculptural & divine. Exhibitions have included the V&A in London & the Museum of Arts & Design in New York. We Love! #FashionPR
Introducing M.Hulot the British accessories label influenced by the stylishly attired fictional Frenchman Monsieur Hulot; the label reflects struggles with the modern world and the increasing pace, harking back to traditional craftsmanship and quality. Read more on style and culture blog Flux magazine #FashionPR
Kate Kanzier's Laverne bag sits perfectly in Vogue Loves 100 best bags this week. Long live Vogue. x
Check this weeks Time Out London 'Objects of Desire' feat. Kate Kanzier's Patti Clutch. Recent changes see Time Out move to a free title holding a print distribution of 305,000 (700,000 readership) being distributed over; zone 1&2 tube stations, high-end hotels (i.e Dorchester), target hot spots (i.e Tate Modern), selected coffee shops & boutiques, and first class cabins on B.A and Virgin airlines
Fashion's most wanted Bip Ling noted favouritzm with Fairground's Lion Print crop-tee and looked strking in this month's In-Style magazine. Bip's demand has led her to collaborate with Nike, Forever 21, and CK one cosmetics. We think she looks amazing and love working with her. Check out her blog here http://www.bipling.com/
Powerhouse #fashionblogger Natalie off Duty looking beautiful in House of Wilde's Move Over Long printed orange pants. Natalie off Duty is an internationally read (NYC based) blog run by model & fashion muse Natalie Suarez who is watched by fashion industry, and such a joy to work with!
Collaboration with Aimee from Song of Style who looks striking in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the power of the fashion blogger http://songofstyle.blogspot.com/2012/01/midnight-blue.html
Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.
Working with bloggers around the globe, this has to be one of our favourite; Wise Red Lips featuring Fairground's Flower Boom dress ‘Comme Das Dana’! Wise Red Lips is an L.A based blog run by model, photographer, & L.A muse Dana Boulos. So cool, the blog is frequently featured by the fashion world from Vice to Vogue http://wiseredlips.blogspot.com/2011/12/comme-des-dana.html
LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000 print circulation and a 2,300,000 readership!
Doing things the Italian way securing coverage on Vogue Italy Glam Cash. With 1 million unique visitors per month and 17.7 million page impressions per month, that equals a lot of publicity! www.vogue.it.com
Spanish based H magazine is a monthly fashion & design printed publication with international distribution concerned with all things fashion & design, the perfect platform for Kate Kanzier as featured in the current issue. The magazine is available from destination stores and fashion events such as Bread and Butter. www.hmagazine.tv
Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC. www.thedo.info
Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!
This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership. www.vanityfair.com
Pop culture #fashionmagazine NYLON presents full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we personally gifted her. With 285,000 magazine print distribution over NYC and London plus feature in NYC coolest Invent.ory store window (Lafayette Street Soho) thats some major coverage! www.nylonmag.com
Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch! www.elizadoolittle.com
Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.
Marina is loving the Fairground Bunny wrap we sent her so much she wore it for celebrated photographer Rankin press shots! Marina is also wearing the wrap on stage all over her current tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw.