FASHION
TIMES
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Life Lasting PR (Est. 2006) specialises in PR consultancy for independent fashion labels and fashion designers. Our expertise is in creative campaigns that work for today's digitally engaged audiences, from high impact sales-driven projects to rolling campaigns designed to establish a brand in it's markets.
Founder/Director Beth Lucy Gibbons continues to run Life Lasting PR with over fifteen years fashion industry experience. Starting out in printed textile design has since spent the last ten years specialising in fashion PR for independent labels and fashion designers. Beth currently organises her time between London, New York, and the beach based Brighton & Hove city office.
Areas of pr and marketing include (but are not limited to): business consultancy; concept branding; editorial press campaigns for print and online; social media; copywriting; blogger review programs; retail positioning & sales; industry collaborations; celebrity placement; musician placement; influencers and buzz maker gifting; television/film product placement; event PR, and in-house PR training.
Here are just some examples of the editorial we have secured for our brands...
Thanks to the brands and publications featured for working with us and allowing us to use their images on our site.
Motel (5.5 year campaign including USA launch)
Fashion Blogger, muse, & model Natalie off Duty showcases another on-brand representation beautifully presenting city weekend downtime featuring M.Hulot's Howe clutch bag
Fashion bloggers have the ability to influence consumers, drive sales, and be true pioneers of the fashion world. Here our blogger ambassador Dana presents another whimsical shoot in collaboration with Life Lasting PR www.wiseredlips.com
The Guardian 'Womens Leather - Key Fashion Trends Of The Season' proved perfect positioning for Kate Kanziers Laverne Shopper. See the feature here
We love this pic featuring our brands & styled by Zoe Hancock
Model, tastemaker, & blogger extraordinaire Bip is looking fabulous in Fairground's crop top and tube skirt bananrama print. Bip has become a fan of Fairgroiund can frequenlty be seen Bippin around in Fairground on her blog www.bipling.com
Model & tastemaker Jenifer Humphrey transports House of Wilde's Sabre Tooth Maxi to the Caifornia forest presenting a shoot thats truley captivating. Check her blog here http://agogofashion.blogspot.co.uk/2012/07/all-summer-long.html
Another dose of style by model and buzz maker Dana Boulos swinging Mad Love's Cosmic Dust Circle dress. If you are out and about in Hollywood be sure to check Urban Oufitter's windows where Dana is front woman of their new ad campaign. Thanks Dana http://wiseredlips.blogspot.co.uk/2012/05/mad-love-dream-dress.html
We love when our coverage goes multinational! Here Olivia B.Merilahti of Parisian band 'The Do’ who we collaborate with for our British brand Fairground, talks to Elle magazine Finland about her favourite things and includes the Fairground Cady Heron dress. Thank you Olivia you rock!
Friend & fashion muse Dana Boulos of Wise Red Lips wears our Fairground Buck Tee Bananarama in a fantastic Vice Style shoot feature – I think you’ll agree she looks uber-cool. http://vicestyle.com/en/features/shoot/gallery/isnt-she-lovely-dana-boulos
Stateside blog Wild at Heart is the ultimate in California love - a dreamlike quality to the photography and beautiful model Kelley Ash make for a captivating portfolio of laid-back girlish charm. Here Kelley features our brand Fairground http://kelleyash.blogspot.com/2012/02/california-street.html
LOOK magazine love House of Wilde's debut collection Girl on a Motorcycle, so much they gave the brand a full page in this weeks mag! Just goes to show the value of PR, because on advertising terms the page would have cost £20K, then in addition editorial has a much higher reader value over ads. Big thanks to LOOK magazine. www.houseofwilde.com
Like a magpie to silver, House of Wilde’s emblazoned collection is drawing forth the fierce and romantic. With feathers in her hair she is carving the path, finding artful intrigue in the finer garment elements that compel her to craft and adorn. The label’s implicit ease mollifies a brazen edge, with a prevailing sense of tender courage to the highly anticipated range of exquisite dresses, statement tops and trousers. S/S 2012 sees the label’s debut collection The Girl on the Motorcycle, with renowned fashion creative Alice McCall in the role of the Designer www.houseofwilde.com
consists of credible music and lifestyle-focused topics that speak to a combined audience in both the USA & UKDirect results from our NYC desksides, this month we feature Motel alongside; Vivienne Westwood, Nike, WoodWood, Lacoste, Acne, Diesel…in The Fader magazine Main Fashion fall 11 fashion issue. www.thefader.com
Platforms for press & buyers to brand watch, as well as a path to direct web-sales, LLPR ensures the most influential fashion blogs are covered with our brands. Here the amiable Shini from Park & Cube looks chic in Kate Kanzier’s Celeste ankle boots. Park & Cube has a unique audience and is frequently covered by Vogue, Harpers Bazaar, & Vanity Fair. www.parkandcube.com
Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform. www.ozonweb.com
Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London. www.londonfashionweek.co.uk
WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week. www.wgsn.com
LLPR continue to position their brands in main fashion photoshoots. We love this one showing Fairgrounds Bunny Got Nailed wrap in Look magazine www.welovefairground.com
Creating a buzz amongst both music and fashion industry is American singer-songwriter Diane Birch. We hooked-up with Diane on our recent NYC trip to talk wardrobe - here Diane flags Motels Annette trousers. www.dianebirch.com
As vital, precious and full of energy as the sunbaked African plains, Agnes and Lola is a haven of gilded sunshine set to a pulsating, indomitable drum beat. Their online boutique captures the very best in African design, showcasing pieces that are either inspired by the exuberance of Africa, or are sourced ethically and sustainably to support local artisans and communities. The pieces are not just clothing; with their vibrancy, craftsmanship and uniqueness they are the essences of African culture, looking both to the future and the past for inspiration. Samples and print ready images are available for editorial from Life Lasting PR. www.agnesandlola.com
Strike a pose - more Vogue! This time we secured Motel a feature with their sunset palm printed Zoe dress on the More Dash than Cash page. Vogue magazine is still considered as the worlds Style Bible! www.vogue.co.uk
One of our latest USA features includes Time Out NY - here showing Motels Carmen Bodice on the Shopping & Style pages. Time Out NY receives approx 8 million views per month - what better place to take some Time Out?!
Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style! www.bethjeanshoughton.co.uk
Published in eighteen countries LLPR are working with the worlds best known fashion magazine Vogue, featuring brands such as Kate Kanzier (as shown), and Fairground.
Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite Life Lasting PR labels!
Introducing M.Hulot the British accessories label influenced by the stylishly attired fictional Frenchman Monsieur Hulot; the label reflects his struggles with the modern world and it’s increasing pace, harking back to traditional craftsmanship and quality. Read more here on style and culture blog Flux magazine
Kate Kanzier's Laverne bag sits perfectly in Vogue Loves 100 best bags, see the edit here
LLPR secured fabulous double coverage in Time Out London 'Objects of Desire'. Kate Kanzier's Patti Clutch and House Of Wilde Always Saturday Skirt top the Shopping and Style feature. Recent changes see Time Out move to a free title holding a print distribution of 305,000 (700,000 readership) being distributed over; zone 1&2 tube stations, high-end hotels (i.e Dorchester), target hot spots (i.e Tate Modern), selected coffee shops & boutiques, and first class cabins on B.A and Virgin airlines
Tom Bloomfield works Kate Kanzier into this gem of a shoot photographed by Dave Ormerod, we adore the ornamental beauty in such dilapidated settings. LLPR also arranged various images from the shoot to be used on new Kate Kanzier website homepage.
Fashion's most wanted Bip Ling noted favouritzm with Fairground's Lion Print crop-tee and looked strking in this month's In-Style magazine. Bip's demand has led her to collaborate with Nike, Forever 21, and CK one cosmetics. We think she looks amazing and love working with her. Check out her blog here http://www.bipling.com/
Powerhouse fashion blogger Natalie off Duty looking beautiful in House of Wilde's Move Over Long printed orange pants. Natalie off Duty is an internationally read (NYC based) blog run by model & fashion muse Natalie Suarez who is watched by fashion industry, and such a joy to work with!
After the overwhelming international success of Mad Love LLPR are launching to the UK where Designer Gill Lawrence serves crazy-beautiful with two collections 1) ‘White Dreams’ transporting you to the sweltering Mexican Desert where ‘danse macabre’ meets cosmic rainbows with true enviro-chic style, the collection is made entirely from sustainably bamboo cotton 2) 'Groove is in the Art' playing with colour and fun bold prints with key motifs in florals, animal, tribal and chains. The summer campaign (shown) features renowned fashion model Anja Konstantiva.Price range £45 to £140 available in TopShop Oxford Circus
Collaboration with Aimee from Song of Style who looks striking in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the power of the fashion blogger http://songofstyle.blogspot.com/2012/01/midnight-blue.html
Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.
Working with bloggers around the globe, this has to be one of our favourite; Wise Red Lips featuring Fairground's Flower Boom dress ‘Comme Das Dana’! Wise Red Lips is an L.A based blog run by model, photographer, & L.A muse Dana Boulos. So cool, the blog is frequently featured by the fashion world from Vice to Vogue http://wiseredlips.blogspot.com/2011/12/comme-des-dana.html
LOVE LOVE LOVE the Main Fashion shoot in January issue of In-Style magazine with Motel standing strong next to Jaeger and Christian Louboutin! In-Style magazine is the insider’s fashion and beauty bible, with an eye on upcoming talent in film, fashion and beauty. The British edition of this international title was launched in 2001 and is now established as one of the leading fashion magazines in the UK
LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000 print circulation and a 2,300,000 readership!
Doing things the Italian way securing coverage on Vogue Italy Glam Cash. With 1 million unique visitors per month and 17.7 million page impressions per month, that equals a lot of publicity! www.vogue.it.com
This month we secured African boutique Agnes & Lola a full-page feature in Cosmopolitan magazine. With an £18K full-page ad-rate and editorial holding x3 perceived value over editorial the benefits of PR are flagrant. Shot in Serengeti this Chichia safari print dress is picture perfect in the African landscape. www.agnesandlola.com
Spanish based H magazine is a monthly fashion & design printed publication with international distribution concerned with all things fashion & design, the perfect platform for Kate Kanzier & Fairground where we featured in the current issue. The magazine is available from destination stores and fashion events such as Bread and Butter. www.hmagazine.tv
Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC. www.thedo.info
Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!
This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership. www.vanityfair.com
Pop Culture & fashion magazine NYLON this month presents a full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we sent her. Nylon magazine has a 285K print distribution over NYC and London. Look out for the feature in NYC coolest Invent.ory store (Lafayette Street Soho) where we have arranged for the image to display as major shop window promo! www.nylonmag.com
Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch! www.elizadoolittle.com
With a brand as colourful as Kate Kanzier it is fitting that Vogue Brazil are attracted to its candy like collections. Kate Kanzier brogues appear in the publication's 'Radar Londres' prestigious 35th birthday edition. The piece is another successful addition to a roster of international features, each made possible due to LLPR's strong relationship with global publications.
Because Marina and the Diamonds adored the Fairground Bunny Got Nailed wrap we gave her, we asked Fairground to make her a new one! And here she is modelling the new design at LFW Henry Hollands for PPQ fashion show!
Working stateside LLPR place Motel in Americas most famous People StyleWatch magazine featuring the Grace dress peacock print gaining the largest space on the page! People StyleWatch is part of People.com and available over all US states & Canada. Circulation 750K, readership 2 million!
Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.
Marina is loving the Fairground Bunny wrap we sent her so much she wore it for celebrated photographer Rankin press shots! Marina is also wearing the wrap on stage all over her current tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw.
We love this Vogue feature where the editor describes Fairground (top left) as 'a new underground movement of quirky, individual labels!
This week LLPR secured Kate Kanzier a FULL-PAGE feature in much loved fashion weekly Look magazine saving Kate Kanzier £9k in advertising rates! Kate Kanzier say; “The response from Look magazine has been just amazing” as web and store sales soar! A shining example of the valuable PR we can offer our clients!