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About Life Lasting PR

Life Lasting PR (est. 2006) specialises in PR communications & brand market consultancy over a range of #fashion #accessories & #lifestyle brands. Expertise is in creative campaigns that work for today's digitally engaged audiences, from high impact sales-driven projects to rolling campaigns designed to establish a brand in it's market & stand out from the crowd.

Life Lasting PR's founder Beth Lucy Gibbons continues to run Life Lasting PR with over fifteen years industry experience. Starting out with a BA Hons in fashion textile design & the last decade dedicated to brand management & fashion PR consultancy, Beth now organises her time between London, New York, and the Brighton & Hove City office.

Areas of PR marketing

Areas of PR and marketing include (but are not limited to): business consultancy; concept branding; editorial press campaigns for print and online; social media; copywriting; blogger review programs; retail positioning, retail introductions; industry collaborations; celebrity placement; musician placement; influencers and buzz maker gifting; television & film product placement; event PR, and in-house PR training.

Contact Life Lasting PR

Mob +44 (0) 7780 606 027

Editorial Coverage

Here are just some examples of the editorial we have secured for our brands...

Thanks to the brands and publications featured for working with us and allowing us to use their images on our site.
Introducing Loxley...

With a focus on clean lines, simplicity and timelessness, Loxley England is an English family business for the modern day. Building upon traditional values such as quality, craft, and enduring appeal.  Retail prices £170 - £840. All media enquires contact #lifelastingpr 

Never Off Duty!

Model and editor Natalie Suarez of Natalie Off Duty edits another on-brand representation featuring Johnny Loves Rosie satin bunny hairband with whole load of gorgeousness #influencers #bloggers #fashionpr


#LifeLastingPR has been appointed to handle ESTby ES. press and communications. The Warsaw based designer offers a range of #womenswear. Founded in 2009 by Gosia Sobiczewska the collection focuses on detail and tailoring - offering simple shapes with discreet drapery, trimmings, & imaginative cutting. #fashionpr

International Trends

Printed in Barcelona with global distribution TENDENCIAS ("trends") fashion mag present a fabulous half-page Alfie Douglas write-up #international #fashionpr #campaigns

Alfie Douglas

Original //singular // ingenious // handmade need we say anymore? #LifeLastingPR welcome Alfie Douglas


We're back in #NYC this month for a week of face-to-face network meetings with our favourite #fashion editors & journalists. #Meetings #entertaining #relationshipbuilding #FashionPR #lifelastingpr

Elle China

#ElleMagazine China styles British jewellery designer Eleanor Bolton (two-tone necklace) in this stunning Main Fashion shoot. Eleanor uses a unique craft technique, coiling and hand stitching cotton rope to create lightweight tactile jewellery, pieces are both sculptural & divine. Exhibitions have included the V&A in London & the Museum of Arts & Design in New York. We Love! #Global #FashionPR

Top Dollar Pins

From #catwalk to boardwalk, from sunny #festivals to frosty family walks legs all over the country are stepping out in #tights all-year round so we are delighted to see our hand-printed deniers hose. hit Urban Outfitters this week. Please direct all media requests to 

Shop Bazaar

One of our favourite placements this month, Harpers Bazaar magazine features M.Hulot Howe clutch alongside #Jcrew #DKNY & #ManoloBlahnik #ScarlettJohansson cover


Stop stalking yourself on Facebook.  Stop twittering on.  #GoOffline. Why not make a whistle stop tour of the capital’s street art scene from derelict pubs in Shoreditch to murals in Brick Lane, the pace of life needn’t exceed 28mph to stay ahead of the fashion pack! After thirty years Tomos are back & available for editorial (props), band videos, commercials, events, & bundles of fun!

Refinery 29

Life Lasting PR position Eleanor Bolton Three Ring necklace on Refinery 29 the largest independent fashion & style website in the USA globally read. The platform has an audience of 3 million unique visitors per month, 311,513 Facebook Likers, 519,282 Twitter followers & 195,562 on Instagram. #FashionPR

W8 Retail Collaboration

Offering clients B2B collaboration, here introducing Kirsten Goss to two other great British designers Age of Reason scarves & leather bags & accessories M.Hulot inviting both brands to showcase & sell their collections in Kirsten's London Kensington store store for a month kicking off with a launch evening. Even in this fast new digital climate introductions & relationship building are still at the heart of good #PR. Photos kindly provided by Lea Salomone

The Guardian 'Womens Leather - Key Fashion Trends Of The Season' proved perfect positioning for Kate Kanziers Laverne Shopper. See the feature here 

Captivating Spirit

Model & tastemaker Jenifer Humphrey transports House of Wilde's Sabre Tooth Maxi to the Caifornia forest presenting a shoot thats truley captivating. Check her blog here

London. Paris...

We love when our coverage goes multinational! Here Olivia B.Merilahti of Parisian band 'The Do’ talks to Elle magazine Finland about her favourite things and includes mentioning LifeLastingPR's brands, thank you Olivia you rock! 

California Dreaming

Stateside blog Wild at Heart is the ultimate in California love - a dreamlike quality to the photography and beautiful model Kelley Ash make for a captivating portfolio of laid-back girlish charm. Thanks Kelley. x

The Fader NYC

Covering credible music and lifestyle focused topics that speak to a combined audience over both the USA & UK. Here placement is a direct result from our NYC deskside positioning Motel alongside; Vivienne Westwood, Nike, Lacoste, Acne, Diesel…

Fashion, Music, Art Insanity

Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform.

London Fashion Week

Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London.

Trend-analysis platforms

WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries.  London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week.

Styling Pop Afrobeat & Breakcore

Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style!

Fatboy Slim; Right Here Right Now!

Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite Life Lasting PR labels! #DJ #NormanCook

Targeting CEO's + Buying Directors

Since 1887 Drapers has helped the fashion retail industry stay one step ahead. Today the publication reaches major fashion #retailers, job titles including, MD, CEO, COO, & Buying Directors. Here we feature Loxley England in the AW15 #accessories edit with no less than a full-page feature. #fashionpr #lifelastingpr


Park & Cube

While embracing PR industry changes & all-new publicity channels, Life Lasting PR remember the fundamentals of PR; ‘relationship building’ and this month arranged for photo- journalist and founder of Park & Cube Shini Idzikowska to visit ESTby ES. Warsaw based fashion showroom to meet with creative director Gosia Sobiczewska for a new collection preview alongside some traditional Polish treats! #FashionPR #bloggers

Hemsley & Hemsley

Foodie #bloggers Melissa and Jasmine Hemsley style Alfie Douglas on @BritishVogue for their #todayimwearing outfit post #fashionnews #LifeLastingPR check their new cookbook The Art Of #EatingWell here #Hemsley&Hemsley

Fashion Campaigns

Continuing our #FashionPR campaign for the gorgeous TomosGB moped wethe latest coverage in Hunter Fashion magazine with the bike being used as a fashion prop #international #fashion #placement

Catherine Aitken

Hand woven herringbones, overchecks, tartans & jolly mottled twill; oldle worlde meet hi-tech /hi -spec. Cue Catherine Aitken. #Heritage #craftsmanship #fashionpr #client #win

Natalie off Duty

Our home-from-home #NYC girl Natalie works her magic downtown with our #AlfieDouglas mini duffle. #Handmade #British #accessories #fashionbloggers 

Miss Hamptons

#LifeLastingPR are delighted to welcome Miss Hamptons #footwear #business #fashionpr #newclientwin

Stylist city-get-around

@StylistMagazine #TheStyleList features our gorgeous TomosGB moped, beautiful @elliegoulding cover #GoOffline

Gold Star

Stars all-round as English actress Eleanor Tomlinson wears Kirsten Goss London #UrbanEdge gold star earrings in @RedMagDaily Red Magazine December cover main fashion #FashionPR #BritishPress we love our job!

Ingrid Holm

#FashionBlogger & stylist Ingrid Holm optical beauty feat. #KirstenGossLon Pyxis earrings from the new Urban Edge collection 


Introducing M.Hulot the British accessories label influenced by the stylishly attired fictional Frenchman Monsieur Hulot; the label reflects struggles with the modern world and the increasing pace, harking back to traditional craftsmanship and quality. Read more on style and culture blog Flux magazine #FashionPR

Vogue Vogue....

Kate Kanzier's Laverne bag sits perfectly in Vogue Loves 100 best bags this week. Long live Vogue. x 

Brand profiling

Tom Bloomfield works Kate Kanzier into this gem of a shoot photographed by Dave Ormerod, we adore the ornamental beauty in such dilapidated settings which LLPR arranged to be used over various Kate Kanzier brand material including website homepage.

In-Style with Bip Ling

Fashion's most wanted Bip Ling noted favouritzm with Fairground's Lion Print crop-tee and looked strking in this month's In-Style magazine. Bip's demand has led her to collaborate with Nike, Forever 21, and CK one cosmetics. We think she looks amazing and love working with her. Check out her blog here

Song of Style

Collaboration with Aimee from Song of Style who looks striking in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the power of the fashion blogger


Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.

Global coverage

LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000 print circulation and a 2,300,000 readership!

H magazine

Spanish based H magazine is a monthly fashion & design printed publication with international distribution concerned with all things fashion & design, the perfect platform for Kate Kanzier as featured in the current issue. The magazine is available from destination stores and fashion events such as Bread and Butter.


Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC.

Flying High

Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!

Fashion Society

This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership.

A Diamond Project

Pop culture #fashionmagazine NYLON presents full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we personally gifted her. With 285,000 magazine print distribution over NYC and London plus feature in NYC coolest Invent.ory store window (Lafayette Street Soho) thats some major coverage!

Eliza Doolittle!

Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch!

Streetwear with Beat just got louder!

Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.

Marina and the Diamonds

Marina loved the Fairground Bunny cape we sent her so much she featured in her press shoot, shot by celebrated photographer Rankin. Marina also wore the series of wraps on stage during her latest tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw! #fashionpr #relationshipbuilding